DIY ENRICHMENT ENGINE
Lead Enrichment at a Fraction of Legacy Cost
Replaces: ZoomInfo, Clearbit, Apollo
Challenge:Standard enrichment tools like ZoomInfo were eating up way too much budget for the volume of prospecting we were doing.
Approach:Wrote a custom n8n workflow that takes a company domain, pulls in the exact data we actually care about, and updates the CRM directly.
Impact:Unlimited, accurate lead enrichment at scale—without paying massive per-seat licensing fees.
$15k/year
saved in platform costs